Haewoon Kwak

Associate Professor, Luddy School of Informatics, Computing, and Engineering, Indiana University Bloomington

I co-direct SoDA Lab with Jisun An, where we study how people behave online and how AI is reshaping those spaces.

I study social and cultural phenomena through large-scale data and computational methods. My research often begins with a simple observation about how people behave, interact, or organize, and asks whether it holds at scale. My recent work extends this approach to AI, examining both how AI reshapes human behavior and how social dynamics emerge among AI agents.

Selected work

• What is Twitter, a Social Network or a News Media? · WWW 2010 How a new online platform departed from the social networks we knew.
• When AI Becomes Routine · AIES 2026 How AI becomes embedded in—and eventually taken for granted in—human practice.
• Leadership as Coordination Control · TMLR 2026 How familiar social dynamics reappear, and change, in teams of AI agents.

For papers, news, and openings, visit the lab site. This page is just a quick way to find me.

23,306 citations · 49 h-index (October 2026)